Marketing Strategy & Planning
- Annual marketing plans
- Campaign planning
- Go-to-market strategy
- Market positioning
- Content strategy
- Budget planning
Outcome
Create clarity, focus and alignment.
20+ years across enterprise technology and B2B marketing, including a Vice President role at Forrester. I solve complex marketing problems and get initiatives done — setting the strategy and doing the hands-on work, without the cost of a full-time hire.
A 30-minute conversation. No pitch, no obligation.
So I don't stop at the plan. I help scope, develop, implement and optimise the work itself — alongside your team, agency partners or in-house people.
Support can come in at the planning, execution or optimisation stage, depending on what the business needs — from strategic advisory through to hands-on implementation support.
Work with me for advice, hands-on implementation, or complete project delivery. I work alongside your existing internal teams and agencies — doing the work and adding capability, not replacing what already works.
Where current demand meets what I do best — the work most businesses are asking for right now.
Being found in ChatGPT, Perplexity and Google's AI Overviews — not just classic search. As buyers move their questions to answer engines, I make sure businesses still show up where the decision now starts. This is where I go deepest.
Putting AI to work where it genuinely improves performance — qualification, research, content, reporting — and cutting the hype that doesn't earn its place. Practical adoption, grounded in what actually holds up.
The systems behind the marketing: lead capture, qualification, nurture and follow-up that run reliably — without relying on someone to remember. Fewer leads lost, far less manual effort.
Mapping the path from first touch to customer and fixing the leaks — the points where attention, trust and revenue quietly fall away. Small fixes that compound.
The work is judged on what changes commercially — efficiency, performance, capability and accountability.
Attract and qualify the right prospects, not just more of them.
Cut investment that isn't returning and redirect it to what works.
Move strategic initiatives forward without waiting on a permanent hire.
Tie spend to revenue and lift the return on the budget you already have.
Convert more of the demand you're already generating into revenue.
Mentor and lift the team so the gains hold after the engagement ends.
Clear measurement leaders can act on, with ownership built in.
Build systems that keep performing as the business grows, instead of starting from scratch each time.
How a fractional or advisory engagement compares to recruiting a permanent marketing executive.
Three ways organisations bring me in — each scoped to the decision in front of you.
Executive teams — or a marketer carrying the whole load — who want an experienced peer to think with and lean on. Practical help and judgement, not a lecture.
Businesses that need marketing run hands-on, without a permanent hire — strategy set and the work done.
A specific growth or transformation initiative, or a focused AI & automation audit — a defined outcome with a clear finish.
Project and audit work from $1,500; fractional engagements from $8,000 a month — a fraction of a full-time hire. Every engagement is scoped to the brief and fits around your existing setup.
That's usually the best fit. I work alongside what you've got — extra senior hands for the busy periods, the things there's no time for, and a clear view across the whole. With agencies, I sit on your side: setting the direction and holding them to account, so you get more from what you already pay for. I add capability — I don't replace your people.
Yes — that's often the real problem, not a reason to wait. When the website, ads, content and automation each have a different owner and no one holds the whole, effort leaks and nothing builds. I start by getting a clear read on what's working, what isn't, and what to fix first — then bring it under one plan. You don't need it tidy before we talk.
Both — and that's the point. I set the direction and do the hands-on work; most consultants only ever hand you a deck. Depending on what you need, that's ongoing advice, running your marketing part-time, or delivering a specific project end to end.
Most likely, yes. It's the best fit for businesses past the early stage that are spending real money on marketing and want it working harder. My background is enterprise tech and B2B, but the fundamentals — tying marketing to revenue and measuring what actually works — hold across industries. If your challenge is commercial rather than technical, it's usually a fit.
Yes. I use AI and automation where it genuinely improves performance — qualifying leads, improving the customer journey, sharpening reporting — and I work in AI search, so you're found in ChatGPT, Perplexity and Google's AI Overviews, not just classic search. I do all of this hands-on in my own business, so the advice comes from what actually works.
Fast. No recruitment cycle or long onboarding — after a short conversation to scope the work, I can usually be contributing within days.
A relaxed 30 minutes to understand your situation. We work out whether there's a fit and the most useful next step — and if it isn't a fit, I'll tell you that too.
Start with a conversation — no pitch, no obligation. We'll work out whether there's a fit and what the most useful next step looks like.
Not ready to book? Email me a question or connect on LinkedIn.
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